Friday, February 4, 2011

About MKTworks, Inc.

MKTworks, Inc. (Marketing Works), is a full-service marketing and advertising firm specializing in the marketing of innovations, sustainable technologies and alternative energy through the application of Risk-Managed Marketing℠.

We recently launched our brand new Facebook page along with a Twitter and LinkedIn account, so make sure to check out one of our Social Media sites through the links at the top left or visit our website www.MarketingWorksNow.com for more information regarding our services and products.

Tuesday, January 5, 2010

Dr. Karl-Heinz Froehner Interview with Metro Green Business

Below is client Dr. Karl-Heinz Froehner's January 3rd interview with Metro Green Business. Click here for the original: http://bit.ly/91wkAf

Q&A: Dr. Karl-Heinz Froehner, President of Rueste International Limited Posted By Christina Jelski of Metro Green Business

Dr. Karl-Heinz Froehner

Headquartered in Wappingers Falls, NY, Rueste International Limited offers a new, breakthrough technology that can change the way homes and businesses are wired. Unlike conventional electrical wiring systems, Rueste's N2A (Neural Network Architecture) system does not need a central controller, instead functioning as a "loop-wired system" that requires significantly less copper wire. According to Prof. Dr. Michael Braungart, founder and director of the Research Institute for the Environment in Hamburg, Germany, N2A reduces "the use of precious metals in an average installation" by up to 80 percent, and the technology increases energy efficiency by 59 to 89 percent. Providing dramatic energy cost savings, President of Rueste, Dr. Karl-Heinz Froehner, believes that N2A is the future of electrical wiring technology and shared more on the innovative system with MGB.

What are some of the problems of conventional wiring systems?

Conventional electrical building wiring has not progressed for more than 100 years. While most technologies have advanced considerably since then, the way we wire buildings and electrical devices had not changed much until recently. Conventional wiring consumes enormous amounts of copper and other materials. Conventional wiring suffers from high-energy losses, has limited flexibility, and is difficult to integrate with new energy-smart solutions.

Also, it’s nearly impossible to combine systems such as intercom, child-safety, security, lighting, and climate control without running their wiring in parallel. This situation is further aggravated by the fact that manufacturers maintain inconsistent standards, require various voltages, and use exclusive interfaces for their components, which forces home owners to install redundant wires, multiple central control boxes and power supplies to operate them.

How did the concept for N2A wiring come about? And how does the technology work?

Al Buchner, the patent holder for the N2A (Neutral Network Architecture) wiring system, developed an electronic control system, eliminating the need for sub-management such as central control boxes. Buchner’s N2A system consists of electronic components that transmit, receive, and communicate instructions to all, and virtually any, electrical devices.

The system works in a simple manner by linking a series of intelligent components over a single thin wire. Each device is individually addressed with a unique ID. Devices communicate to each other and therefore eliminate the need for computers and software. As a result, the number and length of wires supplying power are reduced to a minimum. The system also eliminates “home runs” (the need to connect wires from devices back to the controllers), further reducing the amount of wire. Finally, the single wire of the N2A system integrates multiple operating systems that are typically wired in parallel.

What are some of the advantages of an N2A wiring system? Why is it a more sustainable option than conventional wiring systems?

The most impressive impact of the N2A wiring system may be its affordability to the average income family. It reduces the amount of copper wire necessary at installation and lowers energy consumption due to heat loss and copper resistance. Furthermore, it integrates multiple systems such as intercom, fire/smoke, security, lighting, climate control and others on one wire. It improves security because the component IDs can’t be hacked or reprogrammed remotely. And its components can be serviced while the system is in operation. By eliminating central control boxes, computers, and software, the system eliminates a central breakdown-point.

Installation and configuration of the N2A system is an easy one-time operation. At every location where there is a human interface, the system is child-safe because the system uses 24VDC (SELV means Safety Extra Low Voltage). The system can be used to improve child safety by permitting individual outlets to be turned off. The system also consumes minimal electricity, and is only under power while transmitting instructions. It also allows easy integration of other low power and energy-saving applications such as LED lighting and alternative energy sources like solar power. The system has virtually unlimited expandability.

How does a homeowner go about installing this new wiring system? How much does it usually cost?

The wiring used to deliver power to electrical devices and outlets in a home is no different than a conventional installation. Any qualified electrician can perform the basic installation and can learn to install the N2A components after a short training. The N2A system works with standard “off-the-shelf” components (such as light switches and junction boxes) available in most hardware stores.

Savings in wire and labor offset the cost of installing N2A. The homeowner savings calculated by using the N2A system make it cost-neutral or less expensive, depending on the complexity of the functionality. Owners can determine what level of complexity they want without incurring additional expense and anticipated costs will average from between $3 to $7 per square foot for the components in residential or commercial buildings.

How much money can an N2A wiring system save a homeowner?

The system is offered to homeowners with sustainability in mind. It is designed to reduce initial and operating costs, energy use, and carbon footprint, and can reduce the cost of electrical installations by as much as 75 percent. Since the system provides a cost-neutral installation, there is no payback period. Operational savings using the N2A system begin immediately and in most cases owners can expect a reduction in energy losses of between 10 percent and 30 percent. Renovations will be much less costly due to reduction in renovation impact (drywall repairs, painting, etc.) and additional components can be installed without having to rewire the building—they can simply be connected to the control loop.

Wednesday, November 11, 2009

Late Night Shopping in Cold Spring

Keep Main Street Alive, Shop Locally

The following merchants will stay open until 8:00 p.m. on December 3rd, 10th, and 17th. In addition, these stores will offer a 10% discount on non-sale items:

Archipelago
Back in Ireland
Bijou
Chicadee Galleries
Cold Spring Train Works
The Country Goose
The Country Touch
Cup-o-Ccino
Decades
Hudson Valley Outfitters
Indigo Chic
Momminia
Payning by Caryn
Reflections on the Hudson
Reigning Dogs & Cats
Womens Work

This event is sponsored by the Cold Spring Merchants Association.

Visit ColdSpringOnHudson.com

Monday, November 9, 2009

It's Time Hudson Valley Companies Recruit, Retain & Inspire Higher Quality Employees

Featuring Guest Blogger, Skip Weisman of Weisman Success Resources

Three key issues face Hudson Valley businesses as the economy begins to improve in 2010, according to Skip Weisman of Weisman Success Resources, Inc., a Poughkeepsie based business consultant and coach. Those areas include, 1) retention of key employees, 2) recruitment of higher quality employees, and 3) making sure each is happy, secure and in the right positions to provide maximum value to the company.

For those reasons, I am pleased to announce an international affiliation with Human Potential Global, Ltd. (www.humanpotentialglobal.com ), the fastest growing facilitator of the Harrison Assessments on the continent of Asia.

Harrison Assessments are recognized internationally as the premier tool in the recruitment and interview process, including managing the performance of existing employees and facilitating teamwork.

If you look at professional sports teams, they excel in personnel and performance management. They do it with a systematic and statistical approach that provides quantifiable results. Most companies, regardless of the strength of their human resources departments, do it with the hunch and hope approach. It’s time to get into the 21st Century, and Harrison Assessments will help my clients do that.

In recognition of this international affiliation, I've just released a White Paper Report on the “6 Keys to Creating, Managing & Maintaining a High Performing Business Team that Gets Champion Level Results.” Any business leader that would like a copy of my latest White Paper should call 845-463-3838 or visit http://tinyurl.com/6keystohighperfchampteamorder.

For more information on Weisman Success Resources, call me at 845-463-3838 or visit www.WeismanSuccessResources.com.

Monday, November 2, 2009

Don't Vote

Whatever you do on November 3rd, don’t vote.

Because if you don’t vote, Don Smith will continue to rule.

And that’s just what he wants.

If you don’t vote, we'll have the same sheriff we’ve had for 8 years.

On November 1, 2009, Lohud.com, the online component of The Journal News, reported Don Smith’s failures as sheriff, “Among the controversies is the May 2006 jail suicide of a Putnam Valley man whose family later sued the county, a case that was recently settled. There’s also Deputy Barbara Dunn, who was indicted last month on multiple charges of grand larceny, perjury and official misconduct, in part, to her investigating crimes against animals while serving as president of the Putnam Humane Society.”

“And there’s the case of a Putnam Valley Middle School student who claimed she was sexually assaulted in 2001 by a male teacher, although the crime wasn’t reported to police until 2003. A state agency found that sheriff’s investigators, the District Attorney’s Office and school officials botched the case. The teacher was never charged and was allowed to resign.”


There’s another choice. You have an opportunity this year to vote for a leader who will be accountable to the voters. You can vote for a new Putnam County Sheriff, Kevin McConville.

Lohud.com: “So many people identify with us and what we want to do,” McConville said. “I’ve met with hundreds of people who are not happy with the current administration and want change.”

“A law enforcement organization should be about professionalism and accountability,” McConville said. “That’s what I intend to bring the people of Putnam County.”

So, don’t vote if you want Don Smith to continue ruining Putnam County.

Or, vote for a new Democratic leader and change.

Friday, October 30, 2009

Carmel Debate, 10-29-09: Marc Pekowsky for Carmel Town Council

At Thursday's debate held in the Town of Carmel, Marc Pekowsky, candidate for Town Council stood head and shoulders above his opponents.

When asked about his vision and qualifications, Pekowsky explained, "I am a centrist who is willing to work on behalf of the residents and businesses in Carmel. While I live in Carmel with my wife and family, I do not work here, nor do I have any business connections in Carmel. Therefore, I can be an honest broker when it comes to making critical decisions involving taxpayers' money." Pekowsky was applauded for his honest, candid manner.

Many Carmel residents felt Pekowsky had made a strong case for his candidacy by demonstrating a fair and balanced approach to Town government. Particularly welcomed was Pekowsky's commitment to open, transparent government which has been sorely lacking in Carmel in the last 14 years. Also applauded was Pekowsky's economic vision for the Town that would preserve its character while offering job opportunities to its citizens.

Thursday, October 29, 2009

Why Did Smith Fail to Win a Majority Vote from His Party: Part II

In our last blog post we addressed why Don Smith failed to win the majority vote from his party. At last night's debate in the Town of Kent, we witnessed another example of why Don Smith failed to win his party's majority vote. During the debate Kevin McConville read excerpts from the New York State Commission of Correction regarding the 2006 Putnam jail suicide of Spencer Sinkov.

The report clearly states it was the responsibility of the Sheriff to prevent the suicide: "Sinkov's death could have been prevented had proper suicide prevention precautions been taken and had department policy and procedures been properly followed." The Sheriff hung his head in shame.

Don Smith's only reply was to ignore the statistics in the FBI's 2008 Crime in the U.S. report regarding increasing crime in Putnam County (http://www.fbi.gov/ucr/cius2008/index.html).

Smith also ignored the NYS Division of Criminal Justice Services rising crime statistics for 2006-08 -- which Smith likes to omit although he was Sheriff during that time. To confirm these facts, visit http://criminaljustice.state.ny.us/. Smith brazenly stated that crime did not rise and there is no threat to Putnam County.

Once again, he avoided discussing the Karen Meltz excessive force lawsuit, the charges of illegal search and seizure by his office in the Nelson lawsuit, and, though he was visibly shaken, denied any responsibility in the Sinkov suicide lawsuit.

If you believe in justice, if you want a safe and secure Putnam County, vote for Kevin McConville for Sheriff of Putnam County - Row A of the ballot.

Tuesday, November 3rd, 2009