Businesses involved in green technology now have the opportunity to work with a leader in the field of innovation marketing for sustainable technologies. MKTworks, Inc., also known as Marketing Works, is a full-service strategic marketing and advertising firm based in Cold Spring, N.Y. Currently we are expanding our activities to better serve California.
We have expertise and experience in bringing innovative technologies to market and are expanding our operations to specialize in California businesses involved in green and sustainable technologies. Small to mid-sized companies ready to take their businesses to the next level can benefit from our capabilities and experience. We also have a division to work with start-up companies who are committed to the importance of marketing their business.
Currently we are helping launch a game-changing electrical wiring and control system. Other sustainable companies we serve include firms with: a clean-burning used-oil heating system, energy efficient pools and spas, a new hydrogen technology that generates hydrogen on-site, and a mapping technology for civil engineering, land preservation and development.
Green technology firms have another strong reason to consider Marketing Works: we specialize in Risk-Managed Marketing™—an innovative strategy of sharing the risk of our client’s marketing budget expenditures. We help companies increase the return on investment (ROI) while lowering the risk on their marketing dollars.
In addition to using the traditional tools of marketing—ads, press releases, newsletters, brochures, and the like—we tap into the growing advantages of social networking by utilizing outlets such as Twitter, Facebook, and Blogspot. Fierce competition in today’s marketplace in the midst of a severe real-estate and financial sector-based recession has escalated into marketing warfare. Companies have been forced to recognize that the tried and true is no longer the rule in the marketplace. They know that advertising and promotion are not the answer to every marketing problem. The new marketing mix is an effective blend of ingredients including advertising, sales, promotion, direct marketing, online and social media marketing, networking, relationship building and marketing public relations.
Our team is comprised of a talented group of individuals experienced in marketing, advertising, public relations, social networking, and business development. This range of knowledge and capabilities allows us to meld different sectors of marketing, applying the best of one to another—strengthening both. Our sweet spot is bringing service and product innovations to market while mitigating risk.
